Nokia is also fighting back with its first phones based on Microsoft's Windows software. And Sony Corp announced on Thursday it would take full ownership of its mobile venture, Sony Ericsson, in a bid to exploit its music and video library.
Samsung on Thursday announced the launch of its Galaxy Note mobile device, adding to the flagship Galaxy lineup of products. The device, powered by Android, will square off against a series of new models released by Apple, Nokia and HTC Corp.
The iPhone, introduced in 2007 with the touchscreen template now adopted by its rivals, is still the gold standard in the smartphone market.
Samsung may not have come up with the concept, but it has adopted Apple's breakthrough smartphone idea perhaps better than any other handset maker. It tries to offer the Apple experience at a better price with better functionality.
"Samsung's rise has been driven by a blend of elegant hardware designs, popular Android services, memorable sub-brands and extensive global distribution," said Alex Spektor at Strategy Analytics.
“三星的崛起源于优秀的硬件设计，流行的安卓服务，难忘的品牌和广泛的全球分配的良好融合。”策略分析学的Alex Spektor 讲到。
"Samsung has demonstrated that it is possible, at least in the short term, to differentiate and grow by using the Android ecosystem."