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翻译硕士MTI《商务口译》教材(MP3+文本)Unit13-3:华为领导谈企业危机意识

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汉英译文如下:

Passage 3

The risk of failure has been haunting me in the past 10 years, making me oblivion of the success that Hua Wei has actually achieved. Instead of honor or pride, what I can sense is crisis. Probably it is the sense of crisis that has made HW survive. Survival shall be the common concern of every one of us in all times. Only when the concern is true, will the survival last. I believe that failure is the destiny of all businesses. We shall all be prepared, because this is the law of nature.

However, as of now, I don't think Hua Wei is fully aware of the danger of crisis yet. We might be caught totally unprepared in the face of crisis. Are we indifferent? Have we forgotten the danger of crisis? Or are we left with little judgment, if not no at all? If so, then we will be helpless when crisis comes true. The alternative is that we plan now counterrmeasures against possible crisis so that we can overcome them when they are due.

In times of prosperity, we have to be prepared for adversity. We have to be alert to danger. You might have heard about the story of a world-class company, in spite of all its past glories, coming to the brink of a breakdown all of a sudden. Of course with all the solid foundations the company has accumulated in good times, such as the fundamental research and the technological reserve, the company stands a very good chance of reviving some time in the future. The adversity will be temporary. In no more than two years' time, the company will be back on track and continue to lead. But what will happen to Hua Wei? Unlike this company, we do not have a sound basis to rely upon. And if we even cease to excel in the management of the company, then in times of danger, Hua Wei will be doomed for good.

It seems to some that Hua Wei is the shepherd who is always crying wolf for fun. After several trials, people tend to disbelieve it, but the wolf will really come. This year in Hua Wei we are going to have extensive discussions on crisis. We need to identify all the possible crisis faced by the company in general and then down to every function, business unit or even procedure of the company. On top of that, we will all have to answer the same question: is there any room for improvement? For example, can the per capita profitability be further improved? If the discussion is thorough, we might be exempt from the destiny of being doomed for good. There might be the possibility of survival. As for how are we going to improve the efficiency of the management, you can make a reference to our annual management highlights. If one concrete aspect of your work is improved, then Hua Wei makes a step forward in its development.

重点单词   查看全部解释    
track [træk]

想一想再看

n. 小路,跑道,踪迹,轨道,乐曲
v. 跟踪

 
thorough ['θʌrə]

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adj. 彻底的,完全的,详尽的,精心的

 
extensive [iks'tensiv]

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adj. 广泛的,广阔的,广大的

联想记忆
judgment ['dʒʌdʒmənt]

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n. 裁判,宣告,该判决书

联想记忆
reserve [ri'zə:v]

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n. 预备品,贮存,候补
n. 克制,含蓄

联想记忆
excel [ik'sel]

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vt. 超过,优于
vi. 胜出
n

联想记忆
doomed [dumd]

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adj. 命中注定的 动词doom的过去式和过去分词

 
fundamental [.fʌndə'mentl]

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adj. 基本的,根本的,重要的
n. 基本原

 
efficiency [i'fiʃənsi]

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n. 效率,功率

联想记忆
function ['fʌŋkʃən]

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n. 功能,函数,职务,重大聚会
vi. 运行

 

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