The emblem, depicting the image of three people-you, me, him/her holding hands together, symbolizes the big family of mankind. Inspired by the shape of the Chinese character"世"(meaning the world), the design conveys the organizers' wish to host an Expo which is of global scale and which showcases the diversified urban cultures of the world.

中国2010年上海世博会会徽，以中国汉字“世”字书法创意为形，“世”字图形寓意三人合臂相拥，状似美满幸福、相携同乐的家庭，也可抽象为“你、我、他”广义的人类，对美好和谐的生活追求，表达了世博会“理解、沟通、欢聚、合作”的理念，突显出中国2010年上海世博会以人为本的积极追求。