they have an earlier launch date,
他们产品上市时间更早，
and we think they have a larger advertising budget.
并且我们认为他们的广告预算很高。
and we think they have a larger advertising budget.
并且我们认为他们的广告预算很高。
KATE MCKENNA: Their strategy is very clear:
凯特．麦凯纳：他们的策略很清楚：
KATE MCKENNA: Their strategy is very clear:
凯特．麦凯纳：他们的策略很清楚：
they want our share of the market, both the European market and the export market.
他们要的是我们的市场份额，包括欧洲市场和出口市场。
they want our share of the market, both the European market and the export market.
他们要的是我们的市场份额，包括欧洲市场和出口市场。
DON BRADLEY: We cannot let them succeed.
堂．布拉德利：我们不能让他们成功。
DON BRADLEY: We cannot let them succeed.
堂．布拉德利：我们不能让他们成功。
We have to consider which of these factors we can influence.
我们一定要考虑，我们可以影响这些因素中的哪些。
We have to consider which of these factors we can influence.
我们一定要考虑，我们可以影响这些因素中的哪些。
Kate, any ideas?
凯特，你怎么看？
Kate, any ideas?
凯特，你怎么看？
KATE MCKENNA: There are two immediate things we can do:
凯特．麦凯纳：有两件事是我们可以马上做的：
KATE MCKENNA: There are two immediate things we can do:
凯特．麦凯纳：有两件事是我们可以马上做的：
we can increase our advertising budget and bring forward the launch date.
我们可以增加广告预算、提前上市日期。
we can increase our advertising budget and bring forward the launch date.
我们可以增加广告预算、提前上市日期。
DON BRADLEY: Derek, is that feasible?
堂．布拉德利：德里克，这行得通吗？
DON BRADLEY: Derek, is that feasible?
堂．布拉德利：德里克，这行得通吗？
DEREK JONES: I don' t think so.
德里克．琼斯：我看不行。
DEREK JONES: I don' t think so.
德里克．琼斯：我看不行。
CLIVE HARRIS: I' ve got some news for you all.
克莱夫．哈里斯：我有些消息要告诉大家。
CLIVE HARRIS: I' ve got some news for you all.
克莱夫．哈里斯：我有些消息要告诉大家。
DON BRADLEY: Okay, just a second.I' ll switch on the speaker.
堂．布拉德利：好的，请稍等。我改成扬声器。
DON BRADLEY: Okay, just a second.I' ll switch on the speaker.
堂．布拉德利：好的，请稍等。我改成扬声器。
Okay, Clive, go ahead.
好了，克莱夫，说吧。
Okay, Clive, go ahead.
好了，克莱夫，说吧。
CLIVE HARRIS: I' ve got some useful information from Peter Day:
克莱夫．哈里斯：我从皮特o戴得到一些有用的资料：
CLIVE HARRIS: I' ve got some useful information from Peter Day:
克莱夫．哈里斯：我从皮特o戴得到一些有用的资料：
first of all, I think they' re moving too fast.
首先我认为他们走的太快了，
first of all, I think they' re moving too fast.
首先我认为他们走的太快了，
They haven' t done their sums.
他们还没做好准备。
They haven' t done their sums.
他们还没做好准备。
DEREK JONES: Clive, this is Derek.
德里克．琼斯：克莱夫，我是德里克。
DEREK JONES: Clive, this is Derek.
德里克．琼斯：克莱夫，我是德里克。
Do you know how large their production run' s going to be?
你知道他们的产量会是多少吗？
Do you know how large their production run' s going to be?
你知道他们的产量会是多少吗？
CLIVE HARRIS: It' s going to be around 300,000 units.
克莱夫．哈里斯：约30万件。
CLIVE HARRIS: It' s going to be around 300,000 units.
克莱夫．哈里斯：约30万件。
