Bill: Week one includes media play on airwaves and TV during prime time broadcasts.
第一周要在电台和电视台的黄金时段播出。

Lauren: What about the trade publications and journals?
那行业出版物和杂志呢？

Bill: This is included. Because of editorial deadlines, we must have our ads to the publications by the 15th of the month.
也包括在内。因为编辑有期限，我们必须在这个月的十五号之前将广告文件送交出版社。

Lauren: The July issue has a special section on digital products, which will ensure our product a top spot in the features section.
七月刊有数码产品专栏，而且我们的产品会放在特色产品栏目最显眼的地方。

Bill: This section is an excellent media for our product features and displays.
这个专栏能很好的展示我们的产品的特点。

Lauren: In addition, the mockup ad is ready for final sign off.
另外，广告清样可以最后签发了。