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A: What's the news on our website? How effective do you think it is from a marketing standpoint?
B: We've been able to survey and track some of the information of our website users through some cookie technology, and it's surprising to see the results.
A: What kinds of hits are we getting on our company's website?
B: From the numbers, it seems nearly half of the visitors who stumble onto our page pick up the link not from network browsers or search engines, but from our circular insert. That means our consumers are purposefully and actively seeking information about our products and services through the web format. Based on these findings, I am completely convinced the internet is the marketing power of the future!
A: You really think that many people turn to the internet to find product information.What about the old standbys of word mouth and print media?
B: Well, these mediums are still important.... they aren't a thing of the past....But I think they might be less important now than in the past. The technology age has arrived!
