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B: what do you think about the public service advertisement for quiting smoking?
N: while I think it's great that they're trying to get people to quit smoking, but I don't really care for the advertisement.
B: why not?
N: the fish hook that they use is quite disturbing!
B: it's a pun. They use the fish hook to make you think about how you can get "hooked" on smoking.
N: I know, but I think it's not really appropriate for young children.
B: I think they're trying to scare the young people so that they don't ever start smoking.
N: all advertisers like to catch young people because they know the meaning of loyalty.
B: perhaps you're right,, though. Maybe the advertisement would be more effective with adults anyhow.
N: I have nothing against them putting the advertisements in magazines and newspapers that are read by adults, but I don't think they should have their ad on billboards where children can see them.
B: that's a good point. I think I was so delighted to see that a billboard was being used to promote health that I didn't think about how children might understand the ad.
N: you have to give them credit, though. It's about time people started becoming more aware of the dangers of smoking.
