hard sell hard 强行推销，硬卖；难以被人接受的东西
Joe is a master at hard sell .
乔是个强行推销的高手。遇到这样的人其实挺烦的。
For some pregnant women,the vaccine might be a hard sell.
对于一些孕妇来说，疫苗可能是难以接受的东西。

tough call 很难做的选择
It was a tough call and a very difficult decision for him to leave Shanghai.
离开上海对他来说是一个很艰难的决定。

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