preference

1.偏好，爱好，喜爱
It's a matter of personal preference.
那是个人爱好问题。
Many people expressed a strong preference for the original plan.
许多人强烈表示喜欢原计划。
I can't say that I have any particular preference.
我说不出自己有什么特别偏好。
2.偏爱的事物，最喜爱的东西
a study of consumer preferences
消费者偏好调查

give(a) preference to sb/sth
给……以优惠，优待
Preference will be given to graduates of this university.
这所大学的毕业生会获得优先考虑。
in preference to sb/sth
而不是
She was chosen in preference to her sister.
她被选中了，而不是她妹妹.

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