Spend money to earn money! That's been the philosophy of our organisation for years.[qh]
钱生钱！这是我们组织多年来的理念。[qh]
The directors liked expensive-looking TV commercials, which appealed to our core customers in the old age bracket.[qh]
主管喜欢看似昂贵的电视广告，这能够吸引老年群体中的核心客户。[qh]
However, our last campaign proved that you don't always have to go over budget to win new customers.[qh]
但是我们最近的活动证明你不超预算也能获得新的客户。[qh]
We thought of a new approach, which our agency developed, and it turned out to be cheaper[qh]
我们想到了一个新方案，由我们的代理进行优化，事实证明这个新方案更加实惠，[qh]
and, to our delight, brought us to the attention of a new, younger market.[qh]
并且让我们开心的是，它为我们吸引到了新的年轻一代市场的注意力。[qh]
Successful TV campaigns can be costly, and good market research is absolutely vital.[qh]
成功的电视活动很花钱，好的市场调研绝对是关键。[qh]
We've always researched thoroughly before a campaign, but there's something else which was the key to last month's success.[qh]
我们在做活动前进行了全面地研究，但是其他一些方面对我们上个月取得的成功很关键。[qh]
Although some people attribute it to our main rival's bankruptcy,[qh]
虽然一些人将成功归咎于我们主要竞争对手的破产，[qh]
it was the fact that we found a management group who we brought in to recommend ways of improving our marketing that really helped.[qh]
但事实是我们发现我们的一个管理团队给出的改善市场营销的几种方法非常有帮助。[qh]
A suggestion to use a TV campaign to advertise in-store promotions and mail-order facilities paid off handsomely.[qh]
用电视活动为店内促销和邮寄设备做广告，这个建议颇见成效。[qh]