Woman: OK. Now, if you think about the Chief Executive's problems for a moment...what do you think he needs to tackle first?[qh]
女：那么，现在如果让你谈谈他们的董事长面对的问题...你觉得他首先要解决什么问题？[qh]
Man: There are so many problems! Something needs to be done about the workforce, because some departments employ staff without the necessary training.[qh]
男：问题太多了！职工的问题需要解决，因为一些部门雇用的员工没有接受必要的培训。[qh]
In the long term, of course, they need to develop the photocopiers themselves.[qh]
从长久来看，他们需要自己开发复印机。[qh]
But the priority must be to reverse the fall in revenue, even if it means cutting prices, in order to increase the sales volume.[qh]
但是首要问题是必须扭转收益下降的问题，即便这意味着降价，但这也是为了增加销售额。[qh]
Unless they do that, they'll go out of business very soon.[qh]
除非他们这么做，不然他们很快就要倒闭。[qh]
Woman: And what about their advertising?[qh]
女：那他们的广告呢？[qh]
Man: Well, they're using modern media, like the Internet, and targeting their advertising more than they used to,[qh]
男：嗯，他们用了现代媒体，比如互联网，并更多的以自己的广告为目标，[qh]
for instance, by moving from magazine ads to direct mailshots to companies. But these have an old-fashioned feel to them;[qh]
例如，从不在杂志上做广告而是直接将广告邮寄给各个公司。但是这样对他们老说有些过时的感觉；[qh]
the layout and graphics don't seem to have changed for twenty years.[qh]
广告的设计和图形似乎20年都没换过了。[qh]
Woman: Right. Now, let's go on to...[qh]
女：没错。现在，让我们谈谈...[qh]