手机APP下载

您现在的位置: 首页 > BEC商务英语 > BEC高级 > 剑桥BEC高级听力真题(第4辑) > 正文

BEC高级真题第4辑精听:Test1-Part Three(2)

来源:可可英语 编辑:shaun   可可英语APP下载 |  可可官方微信:ikekenet
 下载MP3到电脑  批量下载MP3和LRC到手机
加载中..

Well, they then had to decide which market to aim for, Did they just replicate other drinks on the market and try to eat into those markets?

然后他们需要决定目标市场,他们是复制市场上的其他饮料并尝试侵蚀那些市场么?
Should they focus solely on the youth market, which was rapidly expanding?
他们应该仅关注迅速扩张的年轻市场么?
Or should they be daring and go for an older, more sophisticated age group with more expensive products?
或者他们应该大胆一点,寻求喜欢更加昂贵产品的精致的年长市场呢?
Riskily, they plumped for the latter, Then, having decided where they were going, the R and D department began developing the products.
他们很冒险地选择了后者。决定市场后,研发部开始开发产品。
Right, and a key factor here was deciding on the all-important design of the packaging.
没错,此处的关键因素是决定包装的首要设计。
Now, designers tend to have a track record of success - or not - so the safest option would have been to employ a team of consultants who specialized in this.
现在,设计师倾向于沿袭成功的案例—或者不这样—所以最安全的选择是雇佣此领域的咨询专家。
But, driven by the focus on innovation from the new chairman,
但是受新董事长专注创新的驱使,
they trawled the market for recent graduates, thinking their enthusiasm would make up for their lack of experience.
他们在市场上寻找刚毕业的学生,认为他们的热情将弥补他们的经验不足。
They were also approached by designers from other companies, but thought they'd be too set in their ways,
其他公司的设计师也和他们接触过,但是他们认为这些设计师思想太固化。
So the industry was waiting eagerly to see what Ralcona had to offer, but at the last minute, the company halted the launch for three months, Why was that?
所以行业正急切地等待着Ralcona的产品,但是在最后一分钟,该公司停止了新品推出三个月之久。为什么会这样呢?

重点单词   查看全部解释    
replicate ['replikeit]

想一想再看

v. 折叠,复制,模写 n. 同样的样品 adj. 转折

联想记忆
innovation [.inəu'veiʃən]

想一想再看

n. 创新,革新

联想记忆
employ [im'plɔi]

想一想再看

雇用,使用

 
enthusiasm [in'θju:ziæzəm]

想一想再看

n. 热情,热心;热衷的事物

联想记忆
factor ['fæktə]

想一想再看

n. 因素,因子
vt. 把 ... 因素包括

联想记忆
sophisticated [sə'fistikeitid]

想一想再看

adj. 诡辩的,久经世故的,精密的,老练的,尖端的

联想记忆
specialized ['speʃəlaizd]

想一想再看

专门的 专科的

 
track [træk]

想一想再看

n. 小路,跑道,踪迹,轨道,乐曲
v. 跟踪

 
tend [tend]

想一想再看

v. 趋向,易于,照料,护理

 
expanding [iks'pændiŋ]

想一想再看

扩展的,扩充的

 


关键字: 听写 第4辑 真题 BEC

发布评论我来说2句

    最新文章

    可可英语官方微信(微信号:ikekenet)

    每天向大家推送短小精悍的英语学习资料.

    添加方式1.扫描上方可可官方微信二维码。
    添加方式2.搜索微信号ikekenet添加即可。