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An overworked marketing department had pulled out all the stops to get everything ready.
劳累过度的市场营销部门竭尽全力为一切做准备。
And the retailers, who had been geared up for getting the products in the shops, took a pretty poor view of the decision.
那些为商店新品做准备的零售商对此决定并不看好。
But Ralcona's chairman had heard, correctly, that their main rivals intended to attack the launch with an aggressive promotion,
但是Ralcona董事长得到准确消息称他们的主要竞争对手意图利用一场大力促销活动打击他们的新品发布，
so he intervened at the last minute. Eventually, the delayed launch went ahead, and the new products were brilliantly successful.
因此，他在最后一分钟介入。最终，延期发布继续进行，新产品取得了成功。
Yes, and hoping to exploit this still further, Ralcona did some research into why the products had struck such a chord,
没错，为了更进一步开发，Ralcona做了一些研究，研究为什么这些产品能够引起共鸣，
expecting to find positive results for their advertising campaign or design, But they were taken aback. Why?
他们期待为他们的广告宣传或设计找到积极结果。但是结果让他们大吃一惊。为什么呢？
Well, they discovered that the drinks were being drunk as mixers with other products so much so that sales had almost reached the level of Jista, the core product.
他们发现这些饮品经常被用来和其他产品相混合，因此其销售量接近核心产品Jista的销量。
So Ralcona had targeted the market accurately, but had failed to see how wide the applications for the products were.
所以Ralcona准确地定位了市场却没能看到这些产品的广泛运用。
