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新编大学英语四级听力每日训练 第367期

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Section C
Compound Dictation
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be (36) ______ to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have (37) ______ to people's desire for better fuel (38) ______ for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are (39) ______ and a waste of consumers' money.
Sometimes advertising is (40) ______ misleading. A few years ago a brand was (41) ______ to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic, but just (42) ______ bread. There were (43) ______ calories because it was sliced very thin, but there were the same number of calories in every loaf.
(44) ___________________________________________________________ . Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. (45) _____________________________________________________ . The security of knowing that property is protected by insurance makes the purchase of insurance a worthwhile investment for most people. (46) ______________________________________________________________________________________ .

重点单词   查看全部解释    
benefit ['benifit]

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n. 利益,津贴,保险金,义卖,义演
vt.

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respond [ris'pɔnd]

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v. 回答,答复,反应,反响,响应
n.

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security [si'kju:riti]

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n. 安全,防护措施,保证,抵押,债券,证券

 
appealing [ə'pi:liŋ]

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adj. 引起兴趣的,动人的

 
misleading [mis'li:diŋ]

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adj. 令人误解的

 
purchase ['pə:tʃəs]

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vt. 买,购买
n. 购买,购买的物品

 
insurance [in'ʃuərəns]

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n. 保险,保险费,安全措施

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slice [slais]

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n. 薄片,切片
vt. 切成薄片,削

 
emotional [i'məuʃənl]

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adj. 感情的,情绪的

 
intentionally [in'tenʃənli]

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adv. 有意地,故意地

 

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