手机APP下载

您现在的位置: 首页 > 托福 > 托福听力 > 托福听力真题听写 > 正文

托福TPO-26 Lecture 2(上)

来源:可可英语 编辑:liekkas   VIP免费外教试听课 |  可可官方微信:ikekenet
 下载MP3到电脑  批量下载MP3和LRC到手机
加载中..

Listen to part of a lecture in an advertising class.

听一段广告课的课程。

Last class someone asked about green marketing.

上节课有人问到了绿色营销。

Green marketing refers to companies promoting the product as environmentally friendly.

绿色营销是指公司推广环保产品。

Companies often turn to advertising experts to help them do this.

这些公司通常会求助于广告专家。

Green marking seems recent, but advertising professionals grew interest in it several decades ago.

绿色营销看起来是最近兴起的,但广告界的专业人士们早在几十年前就对此感兴趣了。

The seeds for green marking were probably planted in 1970, when the first Earth Day took place.

在1970年第一个世界地球日诞生时,绿色营销的种子就已经种下。

Rallies all over the United States were organized to protest environmental degradation.

在美国,人们组织了很多集会,抗议环境恶化。

Some 20 million demonstrators participated in that first Earth Day.

差不多两千万的示威者参与到第一个世界地球日中。

And it helped spark dozens of environmental laws.

这促成了许多环境法律的产生。

The biggest was the Endangered Species Act of 1973, which protects imperiled animal species from extinction.

其中最著名的是1973年的《濒临灭绝物种法》,这部法律保护濒临灭绝的濒危动物。

There was also passage of the Clean Water Act and the Clean Air Act was strengthened.

还通过了《净水法》和《净化空气法》。

Earth day, environmental laws, environmental issues in the news, being green was entering the mainstream.

世界地球日,环境法,新闻里的环境问题等,环保正成为主流的一部分。

And businesses started saying, hey, we can get involved in this.

企业们开始说,嘿,我们也能参与进来。

So in 1975, a major advertising trade group held its first workshop on ecological marketing.

所以,在1975年,一家主要的广告贸易组织开办了第一个关于生态营销的研讨会。

A few years later, we began seeing ads tapping into people's environmental concerns.

几年后,我们开始见到和人们所关心的环境问题息息相关的广告。

But as some green marketers learned the hard way, green marketing must still involve all the same principles of a traditional marketing campaign.

但一些绿色营销者吃了不少苦头才明白,绿色营销仍然必须包含了所有传统营销活动的基本原则。

Your ad must attract attention, stimulate consumer's interest, create a desire for your product, and motivate people to take action, to buy your product.

你的广告必须引人注意,能引起消费者的兴趣,能让人们渴望得到你的产品,并鼓励人们去行动,购买产品。

So let me tell you about one green marketing campaign that failed at first and explain why.

那么,让我告诉你们一个绿色营销活动,这个活动在一开始就失败了,我会解释其原因。

It was for a compact fluorescent light bulb.

这是关于节能灯泡的广告。

We'll call it "the eco-light".

我们就叫它“环保灯”。

It was first introduced, I believe, in the late 90s. It cost far more than a regular incandescent bulb.

这种灯泡在90年代晚期首次面世。它比普通的白炽灯要贵许多。

重点单词   查看全部解释    
bulb [bʌlb]

想一想再看

n. 电灯泡,球状物

 
protest [prə'test]

想一想再看

n. 抗议,反对,声明
v. 抗议,反对,申明

联想记忆
species ['spi:ʃiz]

想一想再看

n. (单复同)物种,种类

 
involve [in'vɔlv]

想一想再看

vt. 包含,使陷入,使忙于,使卷入,牵涉

联想记忆
campaign [kæm'pein]

想一想再看

n. 运动,活动,战役,竞选运动
v. 从事运

联想记忆
traditional [trə'diʃənəl]

想一想再看

adj. 传统的

 
extinction [iks'tiŋkʃən]

想一想再看

n. 消失,消减,废止

联想记忆
ecological [.ekə'lɔdʒikəl]

想一想再看

adj. 生态的,生态学的

 
motivate ['məutiveit]

想一想再看

vt. 给与动机,激发(兴趣或欲望)

联想记忆
organized ['ɔ:gənaiz]

想一想再看

v. 组织

 

    阅读本文的人还阅读了:
  • 托福TPO-26 Lecture 1(中) 2015-11-19
  • 托福TPO-26 Lecture 1(下) 2015-11-23
  • 托福TPO-26 Lecture 2(下) 2015-11-27
  • 托福TPO-26 Conversation 1 2015-11-28
  • 托福TPO-26 Conversation 2(上) 2015-12-01
  • 新东方托福网络课程:试听更多托福网络课程>>

    关键字: 练习 训练 听写 托福 TPO

    发布评论我来说2句

      可可英语官方微信(微信号:ikekenet)

      每天向大家推送短小精悍的英语学习资料.

      添加方式1.扫描上方可可官方微信二维码。
      添加方式2.搜索微信号ikekenet添加即可。