Mobile Phones: The new old thing
Conformity, nostalgia and 5G were on show at the Mobile World Congress.
“A SEA of sameness.” A veteran of the Mobile World Congress (MWC), Ben Wood of CCS Insight, a consultancy, was not expecting much from the mobile industry's main trade show this week in Barcelona.
来英国著名移动资讯公司CCS Insight的调研主管Ben Wood是全球移动大会的常客，他本人对这周在巴塞罗那举办的移动产业贸易展览会没有过多期待，并称其为“波澜不惊的汪洋大海”。
As one product launch followed another, it was easy to lose track.
Whether it was LG, Huawei or Wiko, they all showed off yet more black rectangles with slightly varying specifications.
Another reminder of the smartphone business's maturity was that the most talked-about new device was the Nokia 3310 feature phone, an updated version of a phone first made 17 years ago.
With limited internet connectivity, it appeals partly as a “digital detox”, said Arto Nummela, chief executive of HMD Global, a Finnish startup with ex-Nokia executives which licenses the brand.
来自一家由几位诺基亚前董事创立的芬兰公司HMD Global的执行总裁Arto Nummela表示，由于这款手机本身网络受限，它的出现被看做是“数码排毒”的一种手段。
The mobile industry is far from done in terms of genuinely new products.
But the action has moved to parts of the business that do not lend themselves to splashy events and massive crowds (the tent erected by Huawei, a Chinese maker of all sorts of telecoms gear, to launch its new P10 smartphone was huge, but hundreds were still left waiting outside).
Most innovation in the next ten years will happen in the telecoms network rather than in devices, predicts John Delaney of IDC, a market-research firm.
For now the industry is gearing up for the next generation of wireless technology, “5G”.