Individual users were in his mind, too, when companies came to him for smart solutions. He liked to work alongside their employees for a while, so that he could tailor an app exactly to their routines. In 2016 he went for a week to Jordan on a contract for Aramex, the biggest transport and logistics company in the Middle East, and had a blast driving one of their red vans round Amman to find out what sort of software the company’s couriers needed. The answer was to turn their low-end phones into really accurate scanners, so that all their tasks—scanning the package, calling the customer, getting directions—were in one app and one click. There you had it: delight and empowerment at the same time.

Microsoft had helped him win that contract, and his link stayed close, so close that using the rival Apple iPhone seemed like going back to the dark side. Month by month Microsoft’s latest devices turned up free in the office, new toys for the team to tinker with. So when he got deep into his latest passion, augmented, mixed and virtual reality, a HoloLens headset was right there waiting for him. He posed like a fighter in that awesome piece of tech. VR was at the core of Lazy Worm’s highly successful training app for pilots at the Port of Auckland, which simulated the hazardous process of climbing up a high rope ladder onto moving container ships.

译文由可可原创，仅供学习交流使用，未经许可请勿转载。