使你的网站在周末拥有更多流量的七种简易方法

Web traffic for most websites drop during the weekend because less people are using the internet to look for information or checking their favorite websites for new content.

This is a natural and inevitable occurrence and a corresponding dip in traffic figures or sales is nothing to be alarmed about.

Jay Wilson recently asked if I had any recommendations to stop traffic from reducing during the weekends and as a matter of fact, I do have some suggestions that might work, although they will require some effort on your part.

Getting traffic to your site during the weekends is no different from methods commonly used to increase visitors to your site during the weekdays. The key is to focus on hitting defensible traffic sources for referral traffic, since these are factors which you can control to a certain extent (as opposed to organic search traffic).

Seven Easy Ways to Increase Traffic to Your Site on the Weekend

Your goal is to target websites with regular traffic flows and large numbers of users and make them referral sources which will send visitors to your website. Naturally, you should try to focus on getting targeted traffic whenever possible.

These short-term strategies will allow you to get traffic very soon after you implement them. They will not only reduce your weekend traffic dip but may get you even more traffic to your website than the weekdays.

I have omitted other long term traffic building methods like building a community, product development, joint ventures or affiliate programs because they are not something you can easily implement for immediate results.

1. Network within Social Communities. This includes posting and interacting with other people on relevant forums, social networks like Facebook, news sites like Digg/Reddit as well as blog sites like Blogcatalog or MyBloglog. There will always been people on crowded online communities and you will always get some visitors if you plug your site discreetly in the right places.

2. Create a Weekend Link Bait. Establish the habit of creating and promoting a weekend Link Bait on popular social websites like Digg, Reddit, del.icio.us or StumbleUpon. This is by the far the easiest and most powerful way to get traffic to your site during the weekends.

Social news sites usually get less news during the weekend, and it is likely that your bait will be more successful during this time.

3. Comment on Blogs. While many blogs don’t update during the weekend, you can still comment on the ones that do. Focus on those with more traffic and try to be the first few to leave a comment. Make your comment relevant and you’re likely to receive some visitors from others who visit the same blog.

4. Email Pitch Your Website. Write an email to bloggers within your niche to promote your website, business or best article for last week. Give away a product or offer premium access for selected publishers in return for a mention.

Some blogs like Daily Blog Tips have a habit of doing weekend speed-linking. Pitch your site to these blogs and you’ll get some traffic if you get a link.

5. Try Blog Traffic Exchanges. Blog traffic exchanges are tools which allow you to get traffic by visiting other blogs. They are more useful for newer blogs and as they require more time and effort on your part, I suggest using them strategically to find new blogs within your niche as well.

6. Use Paid Advertising. This involves spending money on paid advertising in order to get traffic to your website. Pay per click advertising and social media advertising on sites like StumbleUpon can bring in traffic on the weekends. The benefit of this method is that you don’t have to do any work whatsoever.

7. Publish During the Weekend. Publishing during the weekend will get you some traffic, especially if you have many feed subscribers as some of them will visit your site to read the full article or comments. Smaller sites can also benefit as new content will bring in a small amount of long tail search traffic.

Future publish your post during the weekend so you don’t have to sit down in front of the computer to write. Asking a question is sometimes the quickest way to put out an extra blog post.

The downside of all of these methods (with the exception of paid advertising) is the time-investment. Do you really want to spend time in front of the computer on the weekend? The amount of time needed for these tasks will vary and perhaps it would be better to alternate them each weekend to lessen the workload.

Another way to deal with this would be to get someone to help promote your site for the weekend instead of doing it yourself. Learning how to oursource marketing is important, even for amateur webmasters or bloggers because they can really help your website to grow much faster.

If you have the time and interest, try implementing some of the tactics listed in this article. I’ll love to hear if it helps you to get more visitors this weekend.

由于几乎没有人会在周末利用网络搜索查找信息或者去查看他们感兴趣的网站是否更新，所以每当周末，大多数的网站流量都会有所下降。

这一现象是正常且普遍存在的，所以无论是流量测量及出售者都习以为常。

然而最近Jay Wilson问到了我关于如何防止流量在周末下降的问题，事实上，对此我的确有点见解，不过这可能需要大家付出些努力。

吸引访客在周末浏览你的网站所需要的做的工作总体来说和平时无二，关键在于要将推广重点集中在那些有流量来源保证的站点上以为你自己带来流量，这些流量来源相对于搜索引擎来说其推广广度是可以控制的。

七种为你的网站在周末带来更多流量的方法

你的主要目标是那些有固定流量以及大量用户的网站，以这些网站为中介，为你的站点带来访客。当然，如果可以的话，你应该尽可能以与你相关的网站为目标。

这种短期策略将在你执行后不久便为你带来实际流量。这将不仅仅作用于周末的流量同时也能为你在平常的日子也带去更多流量。

在此，我会略去的一些长期的流量策略如：建立社区、开发产品、参与合作或建立分支等一些你无法立刻看到效果的方法。

1.社会化网络群体

在一些网站发布文章并和别人互动交流，比如facebook这样的社区论坛或社会化网络站，又比如类似Digg这样的新闻站，当然还有各种各样的博客站。这些站点永远会有大量的在线用户，你只要选对符合你需要的网站参与进去便可以得到源源不断地访问者。

2.建立一个周末链接诱饵（Linkbaiting）

拥有在流行的社会化网站（如Digg,Reddit,del.icio.us,StumbleUpon等）上投放周末链接诱饵的习惯。这是一个使网站在周末拥有流量最容易最有效的方法。
社会新闻网站在周末几乎得不到新闻，在此时投放诱饵往往容易获得成功。

3.评论博客
尽管多数博客在周末不会更新，但是你依然可以评论。对那些流量大的博客做出评论，且尽可能第一个做出评论。作出中肯的评论可以为你带来浏览了同样博客的访客。

4.以Email带动你的网站

写一封宣传你的网站，介绍商务或者推荐最新最好的文章的Email寄给博客主们。放弃一些产品或酬劳以换取其他发布者为你宣传。
有些博客比如Daily Blog Tips就有做周末快速链接的习惯。向这些博客推荐你自己的网站，如果被其链接，你就会得到一些流量。

5.尝试博客流量交换

博客流量交换是一种通过浏览其他博客文章获得流量的方法。这对一些新的博客来说是非常有用的方法，由于这需要花费你的时间和精力，建议对一些新的博文使用该策略。

6.使用付费广告

为你的网站购买付费广告已获得流量。 在StumbleUpon这样网站上购买按点击次数付费广告及社会媒体广告就可以为你的带去周末流量。这么做的好处是，你不用再为推广做任何事。

7.在周末发表文章

在周末发表文章页可以为你带来流量，特别是如果你的网站有很多订阅者，他们中的一些人会去你的网站查看完整文章或作出评论。即使一些小网站也可以因为新文章带来长尾搜索流量从而受益。

预先发布篇在周末公布的文章，你就不一定要做在电脑前写作了。有时候提个问题是最快速保留博文位置的方法。

所有这些方法（除了付费广告外）的共同的坏处是花费时间。你真的想在周末也坐在电脑前花费时间吗？所有这些工作所耗费的时间是无法确定的，或许在每个周末交替着选用其中几个方法会减少工作量。

还有一种方法是请人帮你在周末宣传你的站点，学习一些营销方法是很重要的，因为即使是业余的站长和博主们也能帮助你的网站快速成长。

如果你有时间有兴趣的话，请尝试一下文章中所列的方法。我很希望听到你通过这些方法在周末获得了更多访客和流量的消息。