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图文阅读:关于企业网站的十个残酷事实

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8. Design By Committee Brings Death

The ultimate symbol of a large organization’s approach to website management is the committee. A committee is often formed to tackle the website because internal politics demand that everybody has a say and all considerations be taken into account. To say that all committees are a bad idea is naive, and to suggest that a large corporate website could be developed without consultation is fanciful. However, when it comes to design, committees are often the kiss of death.

Design by committee leads to design on the fly.

Design is subjective. The way we respond to a design can be influenced by culture, gender, age, childhood experience and even physical conditions (such as color blindness). What one person considers great design could be hated by another. This is why it is so important that design decisions be informed by user testing rather than personal experience. Unfortunately, this approach is rarely taken when a committee is involved in design decisions.

Instead, designing by committee becomes about compromise. Because committee members have different opinions about the design, they look for ways to find common ground. One person hates the blue color scheme, while another loves it. This leads to designing on the fly, with the committee instructing the designer to “try a different blue” in the hopes of finding middle ground. Unfortunately, this leads only to bland design that neither appeals to nor excites anyone.

8. 委员会设计导致毁灭

一个大型组织对待管理的最终办法是管理委员会。委员会方式往往用来对付网站,因为内部政治的需求——每个人都拥有发言权、所有因素都需要加以考虑。

关于所有委员会都很糟糕的说法是天真的;关于大型企业网站在没有协商的基础上就可以发展的建议也是幻想。然而,当涉及到设计的时候,委员会往往是死亡之吻。

设计是主观的。我们对设计的反应会被文化、性别、年龄、经验,甚至儿童时的物质条件(如色盲)影响。一个人认为伟大的设计可能是另一个人讨厌的。这就是为什么设计决策于用户测试而非个人经验的重要原因。

不幸的是,当一个委员会参与设计决定的时候,这种做法很少被考虑。

委员会的设计会变成各方妥协。

由于委员会的成员有不同的设计意见,他们设法找到共同点。一个人讨厌蓝色的轮廓,而另一个喜欢它。这就导致设计上的停滞不前,因为委员会指示设计师“尝试不同的蓝色” ,希望能找到中间立场。不幸的是,这只能导致乏味的设计,既没有满足诉求,也没有让任何人兴奋。



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