The Federation has named the Brazilian advertising agency Master as the winner of the IFRC Dove Award. The prize, given in recognition of Master's outstanding contribution to the worldwide advertising community initiative against discrimination, was awarded during the prestigious Cannes Lions advertising awards. The image, depicts the face of two women, cheek to cheek, one with her eyes covered, the other with her eyes uncovered. Under the theme of tolerance, it shows that what we believe about each other across the West/East divide is often based on an unwillingness to really find out about each other.
联邦政府授予这幅海报的创作者,一家巴西广告公司,IFRC Dove广告大奖。此奖项只授予为全球反种族主义做出杰出贡献的杰出作品,并在久负盛名的戛纳广告节上颁奖。这幅海报上并排地描绘了两个女人的面容,一个覆着眼睛,另一个覆着脸,只露眼睛。它的主题是:包容。通常,由于不愿深入地互相了解,东方人与西方人眼中的彼此并不真实。
n. 忍耐力,宽容,容忍,公差