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双语达人: 德国车统治世界的十大原因

来源:可可英语 编辑:shaun   可可英语APP下载 |  可可官方微信:ikekenet

Achtung baby

注意,宝贝!
Anyone seeking to understand why Germany remains the economic powerhouse of Europe need only to look at the performance of its auto industry. Its flagship brands -- Mercedes-Benz, BMW, Audi, and Porsche -- are all enjoying record years and forecasting even better results for 2013.
如果有人不明白德国为什么是欧洲经济的发动机,只要看看德国汽车业的表现就明白了。梅赛德斯-奔驰(Mercedes-Benz)、宝马(BMW)、奥迪(Audi)和保时捷(Porsche)等德系品牌的旗帜这几年的销量节节攀升,而且预计2013年还会有更好的业绩。
Logically, they shouldn't be doing well at all. At a time when most of the world's consumers have a case of the shorts, Germany is selling premium cars at premium prices. With gasoline at wallet-busting levels, it continues to profit from high-performance V-6 and V-8 engines. And with typical buyers squeezing into smaller cars, there is no shortage of upscale German limos -- black only, of course -- festooned with more luxury features than a first-class seat on Emirates.
从逻辑上讲,德系车本来不应该这样繁荣的。如今全球大多数消费者的钱袋都比较紧张,更何况德国人还是以高端的价格卖高端车型。而且油价近年来一直高得吓人,德国车虽然动辄搭载V6和V8发动机,但依然能继续盈利。另外,尽管一般消费者越来越青睐小型车,但高端德国豪车总是不愁销路——当然,它们还是一水的黑色,车里的豪华配置甚至比阿联酋航空公司(Emirates)的头等舱还要豪华。
So much for logic. In the first five months of this year, BMW's global sales are up 6.4%, Porsche has gained 13%, and Audi is a remarkable 14% better off.
逻辑问题就先谈到这里。在今年的头5个月里,宝马的全球销量上升了6.4%,保时捷上升了13%,奥迪的销量更是上升了14%。
How do the Germans do it? You could say they're smart, work hard, and have momentum on their side. But they also enjoy 10 unique advantages:
德国人是如何创造这个奇迹的?你可能会说,他们很聪明,工作努力,而且得到了老天的眷顾。不过除此之外,德国还有10个独特的优势。
重点单词   查看全部解释    
consign [kən'sain]

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v. 交付,分配,委托

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lid [lid]

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n. 盖,眼睑
vt. 给 ... 装盖子

 
quality ['kwɔliti]

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n. 品质,特质,才能
adj. 高品质的

 
luxury ['lʌkʃəri]

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n. 奢侈,豪华,奢侈品

 
performance [pə'fɔ:məns]

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n. 表演,表现; 履行,实行
n. 性能,本

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smart [smɑ:t]

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adj. 聪明的,时髦的,漂亮的,敏捷的,轻快的,整洁的

 
commitment [kə'mitmənt]

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n. 承诺,保证; 确定,实行

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tentative ['tentətiv]

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adj. 试验性质的,暂时的,犹豫不决的

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lavish ['læviʃ]

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adj. 大方的,丰富的,浪费的 vt. 浪费,慷慨给予

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remarkable [ri'mɑ:kəbl]

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adj. 显著的,异常的,非凡的,值得注意的

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