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美国时装品牌Forever21旗下Instagram焕然一新

来源:爱语吧 编辑:max   可可英语APP下载 |  可可官方微信:ikekenet

Back in February, Forever 21 launched a new Instagram account for its plus-size collection, something fans of the brand have wanted for a long time. But it didn't go as expected.

二月份,Forever 21应众多该品牌粉丝长期以来的心愿,开通了新的Instagram账号来展示大尺码系列服装。但是这个账号所起的作用却不尽如人意。
Most of the Insta pics were of F21+ models wearing the clothes, and many girls thought the models looked way too small and didn't represent them. F21 heard the backlash and has now totally switched up the account.
该Instagram账号中大多数的照片是F21+系列的模特。很多女孩认为这些模特过于瘦小,无法很好地展示衣服。Forever 21察觉到了这种不满,完全改变了这个账号的风格。
Gone are the models, and in place of them are real girls - bloggers, celebs, and customers. You'll spot some of your fave influencers (including Dounia Tazi above) and blogger Gabi Gregg.
现在,现实中不同身份的女孩,包括博主、名人,还有普通消费者取代了模特们。你会发现其中有一些你最喜欢的潮流风向标(包括Dounia Tazi)和博主Gabi Gregg。

美国时装品牌Forever21旗下Instagram焕然一新

Some of the previous photos have been deleted. A rep for Forever 21 told Racked that it's listening to its customers, saying:

Forever 21删除了一些以前的照片。一位品牌代表表示,Forever 21十分关注客户的感受:
"We always appreciate our customers reaching out when they have a concern and therefore have removed some of the images and are working to ensure all of our future posts accurately represent the Forever 21 Plus customer. As a majority of the content on our social media accounts is user generated by our loyal customers, we encourage them to continue to share their own photos to provide a true representation of our clothing, embracing beauty in all shapes and sizes."
“我们一直感激客户们对品牌所表达的意见,因此我们删除了一些照片。并且我们会确保未来的照片能够完完全全满足F21 +客户群体的需求。鉴于我们社交账户上大部分是品牌的忠实客户,我们鼓励大家继续分享自己的照片,为我们的衣服提供真实的买家秀,并且能够展示各式各样的美。”
And comments on posts have gotten better. Still, you won't be able to please everyone. Some pics, including the one below, have comments that say things like, "When this is considered plus size?"
现在的相关评论已经有所好转。但你仍旧无法让所有人都满意,有些人会在一些照片下评论说:“这怎么会被认为是大号的衣服呢?”
But remember: girls come in ALL shapes and sizes and a size 12 or 14 or 16 might look totally different on you than it does on another girl. What's important is that you see yourself represented in the media, not the number that's on your - or the model's - tag.
但是人们需要记住,女孩们的体型各不相同,并且就算你和别人穿的尺码一样,这并不代表你们的穿衣效果相同。重要的是你在社交媒体上所呈现出的样子,而不是你或者模特所穿的尺码数字。

重点单词   查看全部解释    
appreciate [ə'pri:ʃieit]

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vt. 欣赏,感激,赏识
vt. 领会,充分意

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brand [brænd]

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n. 商标,牌子,烙印,标记
vt. 打烙印,

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majority [mə'dʒɔriti]

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n. 多数,大多数,多数党,多数派
n.

 
accurately ['ækjuritli]

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adj. 准确地
adv. 精确地,准确地

 
previous ['pri:vjəs]

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adj. 在 ... 之前,先,前,以前的

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collection [kə'lekʃən]

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n. 收集,收取,聚集,收藏品,募捐

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encourage [in'kʌridʒ]

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vt. 鼓励,促进,支持

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social ['səuʃəl]

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adj. 社会的,社交的
n. 社交聚会

 

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