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Sustainability is a pressing issue in fields like architecture, but it's relatively rare in the world of branding design. This facet of the graphic industry, however, is getting an "ecological transformation."
可持续性在建筑等领域是亟待解决的问题，但在品牌设计领域却很少有人关心。然而，图文设计行业正在进行“生态转型”。
Through the design company Ecobranding, they tweak logos and optimize them so that they use less ink and energy when reproduced.
设计公司Ecobranding对品牌商标稍做优化，就能减少制作过程中使用的墨水和能源。
"Naturally, one logo isn't too expensive to print because it doesn't need much ink," they write, "but printing a single logo on a billion bottles? That's huge!"
Ecobranding写道：“当然，一个商标的印刷成本并不高，因为这不需要太多墨水，但是给十亿个瓶子都印上商标，将耗费大量墨水！”
By making small changes to the branding—such as "hollowing out" a once-solid shape—Ecobranding says they can save 10% to 40% in printing costs, with the essence of an identity remaining the same.
Ecobranding声称，对品牌商标做出小小的改动，比如将实心图形“空心化”，就可以节省10%-40%的印刷成本，而商标的含义实际上没有发生任何变化。
"Printer ink costs two times as much as Chanel N°5. Limiting the use of ink can save millions on a global production."
“打印机墨水的价格是香奈儿5号香水的两倍。限制墨水用量可以为全球生产节省数百万美元。”
Ecobranding has shown example concepts with some of the most recognizable brand design out there.
Ecobranding以一些知名品牌为例展示了其设计概念。
From FedEx to Nike to Starbucks, they calculate that with their help, these companies could use up to 39% less ink.
他们计算了借助他们的设计，联邦快递、耐克、星巴克等公司最多可以节省39%的墨水。
