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曼巴精神创造湖人新球衣

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The idea came to Kobe Bryant right away when his longtime collaborators at Nike told him the Lakers wanted their fourth jersey — the so-called "city edition" — designed in his honor: a snakeskin pattern to play off of his "Black Mamba" nickname.

当科比在耐克公司的终生合作伙伴告诉他,湖人想要制作第四代球衣—-所谓“城市版”球衣时,他立刻产生了这个想法。
"The snake came to me immediately," Bryant says. "It came to me so fast, I was thinking, 'This can't be that easy. This idea is not going to work.' I spent months trying to talk myself out of it. But in the end, simplicity always wins."
“我第一时间就想到了蛇”科比说,“我很快就想到了,我在想‘这不会太容易,我的想法不会轻易奏效’”几个月来,我努力告诉我自己不要这样做,但是最后,简洁永远为王。
Esleban Montoya, Nike's art director for NBA uniforms, had worked with Bryant before on shoe designs and knew Bryant would want to be involved with every step in the creation of the first "Lakers Lore" jersey. (All 30 teams will have city edition jerseys, but the Lakers are the only ones planning to use them to honor franchise legends, the NBA and Nike say.
埃斯特班·蒙托亚是耐克NBA服装的艺术总监,在这之前,他在球鞋设计上就曾与科比合作过。他知道科比会想要参与湖人第一代“湖人绝杀”球衣设计的每一个步骤。(30只队伍都将会有自己的城市版球衣,但湖人是唯一一个想要利用球衣来致敬传奇的,NBA和耐克方面说道。)
With Bryant's jersey set to be retired on Dec. 18, he was a natural choice to kick off the series, which will debut on Friday Jan. 26. The Lakers intend to make these their Friday jerseys for the rest of the season).
12月18号,布莱恩特的球衣退役之后,顺其自然,他就要开创这个球衣系列,这款球衣将在1月26号首次面世。湖人想要在接下来的赛程中把这件球衣作为星期五比赛的球衣穿。
"They have always had a more traditional aesthetic," Montoya says. "This was an opportunity to look at something more progressive." They toyed with the idea of enlarging the ball in the team's primary logo and blowing up the logo itself — a play on the Lakers being "larger than life," Montoya says. They showed Bryant mock-ups of orange, sunset-themed jerseys that would hint at L.A.'s weather and glamorous nightlife.
“他们总会更偏向于传统审美”蒙托亚说。“这是一个可以观察事物进步的机会” 他们随意于扩大球队最初logo中篮球的面积并放大他们自己的logo——-湖人“非同凡响”的一个制作,蒙托亚说。他们展示科比模型的橙色,黄昏特色的球衣可以暗示洛杉矶的气候和独具魅力的夜生活。
They ran every mock design past Bryant. He liked the sunset theme, but his mind kept going back to the black mamba. "We talked about playing off the weather and the sunset — all this gimmicky s—-," Bryant says. "But it all felt like trying to talk ourselves out of the simplest idea. In the end, you have to get right to the truth of it." The Lakers and Nike might return to that sunset theme in future alternates, but everyone agreed to go with the snake motif.
他们将每一个模具设计传达给科比。他喜欢黄昏这个主题,但他心思却在继续追忆黑曼巴。“我们谈过要在气候和黄昏上做写文章——所有这些诡计都糟透了”科比说,“我们总是想要跳出这些最简单的概念,但最后,你必须得承认简洁为王” 尽管湖人和耐克想要在将来回归这些黄昏主题的替代品,但每一个人都同意这个曼巴蛇的主题。
With that settled, it was time to dig in. Bryant and the designers thought about using a brighter base color, or one that would make the snakeskin print easier to see. There are more garish designs floating around.
想法确定之后,就是时候全力去实施了。科比和设计者想要利用更明亮的基础色,或者一个会让蛇形更容易看见的颜色。这使得更多鲜艳的设计浮现出来。
NBA

Bryant insisted the jersey incorporate elements of uniforms the Lakers wore during his rookie season, Montoya says. Those touches include 3-D-style lettering, with the classic drop shadow and the scoop neck. (Nike's new jerseys have a sharper V-style-neck). The silhouette of the jerseys, including the shorts, is meant to evoke the Showtime era of the 1980s, Montoya says.

科比声称这件球衣合并了他在湖人新手赛季穿过所有湖人制服的元素,蒙托亚说。这包裹3D风格的手感,经典的阴影和低圆领。(耐克的新球衣有更尖的V领)
The jersey is littered with little treasures for uniform nerds. Eight stars run down the outside of the shorts on each leg — one star for each of the Lakers' 16 championships. Unfold the flap at the bottom of the shorts on the right leg, and you'll discover a gold "8." Do the same on the left side, and you'll reveal a gold "24."
这件球衣印上了一些珍贵的东西. 在球裤每一侧腿部部分有着8个星—— 一颗星表示着湖人16个总冠军。展开球裤右腿底部的侧面,你会发现一个金色的“8”.在左腿也有同样的设计,你会揭看到一个金色的“24”.
They gave "24," Bryant's number starting in the 2006-07 season, center stage on the belt buckle, and Montoya added one snazzy final touch: He colored the parts of the "2" and "4" that connect gold, so that they stand out as a slanted "LA" within the 24 numeral. "It represents the idea that Kobe and L.A. are really one of one," Montoya says.
科比始于2006-07赛季的号码是24,他们把这个数字放在裤带中间,蒙托亚还画龙点睛,添加了一个鲜艳的星星:他用用金色染了“2”和“4”的一部分,这样会在24号码上突出一个倾斜的“LA” “这代表这科比和L.A是一体的”蒙托亚说道。
Bryant is thrilled with the result.
科比对此非常激动。
"It was fun to help create it," he says. "It means something right when you look it. And if you're a Lakers fan, you know what it means."
“创造这件球衣很有趣”他说,“当你一看到它就知道这意味着什么。并且如果你是一个湖人球迷,你肯定会知道它的意义。”
As a Lakers fan, you know what it means.
作为湖人球迷,你知道这意味着什么。

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primary ['praiməri]

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adj. 主要的,初期的,根本的,初等教育的

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n. 董事,经理,主管,指导者,导演

 
flap [flæp]

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n. 拍打,拍打声,片状垂悬物(口袋盖等),副翼

 
lettering ['letəriŋ]

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