After poem-reciting and letter-reading shows became huge hits in China, a new show focusing on museums and ancient relics is looking to take advantage of Chinese viewers' growing interest in traditional culture.
Currently holding a rating of 9.4/10 on Chinese review platform Douban, "National Treasure" quickly rose to the top of the country's national television rating ranks as well as the trending charts on Sina Weibo after it debuted on the China Central Television.
"Innovative", "informative" and "fun" were the most frequently used words to describe the show on China's social media platforms.
The show focuses on introducing the stories and history surrounding 27 rare antiques from nine key museums in China, but introduces a reality show twist as ultimately nine treasures will be chosen via audience vote to take part in an exhibition at the Palace Museum in Beijing in 2020 celebrating the 600th anniversary of the Forbidden City.
The first episode of the show has taken streaming site bilibili.com by storm with more than 1.2 million views.
In the first episode, the Palace Museum in Beijing showcases three treasures: a stone drum, painting A Panorama of Rivers and Mountains by Wang Ximeng and Large Vase with Variegated Glazes.
Famous actors Wang Kai, Li Chen and Tony Leung played roles of national treasure keepers, along with other actors, and narrated the treasures' legendary life journey and shared their stories with these treasures.