Young Chinese parents are showing a growing interest in going on trips with their children, creating immense potential for customized travel products and services, an industry report indicated.
Ctrip, an online travel agency, surveyed its Chinese customers. Over 89% of 100 million respondents said they traveled with their kids from May 2017 till now. About half of the children were aged 6 to 14.
According to Ctrip's research report, the market scale of online family trips reached about 20.7 billion yuan in 2016, which is expected to reach 50 billion yuan this year.
Travel companies can find new business opportunities in innovative children-oriented products, since young parents often care more about experience than the price of a trip.
Typically, such trip packages include entertainment facilities such as mini basketball playground, children-oriented surfing and swimming pool, as well as specially designed travel plan that can satisfy the sleeping habits of babies.
In terms of accommodation, about half of Ctrip's interviewees chose luxurious hotels, equipped with children's breakfast, separate bed and better washing tools, the report said.