Last Sunday night, 1,700 people flocked to the Champs-Elysées to see French fantasy comedy Les Visiteurs on a giant screen positioned 100 meters in front of the Arc de Triomphe.
The event was an initiative by the Champs-Elysées Committee as well as partners including the City of Paris and France's National Cinema Center.
And it was no small feat, requiring a crane to lift the six-ton 180 square meters screen, 30 meters into the air to install it.
The lucky attendees, restricted to 1,700 due to security worries, were chosen at random from a total of 16,000 participants.
The screening is part of an effort to promote the Champs-Elysées in an intelligent way.
"It's amazing to be sitting on the Champs-Élysées to watch a movie," one woman told AFP. "Everyone is very excited by the experience."