Zara has unveiled a new, curvier logo - but not everyone is a fan.
Zara推出了一个新的，有曲线的标志 - 但不是每个人喜欢。
The fast-fashion retailer recently revealed the updated logo, which replaced its former easily-recognised logo, on its website and social media accounts.
Unfortunately, consumers are less-than-impressed with the new branding, designed by the Baron & Baron agency - as the letters are quite cramped.
不幸的是，消费者对Baron＆Baron设计的新标志不是很满意 - 因为这些字母非常窄。
In addition to overlapping all of the letters, a curve has been added to the bottom of the Z and the R, making for text slightly difficult to read.
The style is also not unique - as HypeBeast pointed out it is the signature typography of artistic director and Baron & Baron founder Fabien Baron.
新的风格也不独特 - HypeBeast指出它是艺术总监及Baron＆Baron创始人Fabien Baron的标志性排版。
People mocked the brand's latest appearance - and questioned who approved the crowded design.
在推上，人们嘲笑该品牌的最新标志 - 并质疑谁批准了这种挤成一堆的设计。
“Whoever is responsible for the new Zara logo, I just want to talk,” one person wrote.
Another said: “This new Zara logo is wrong in so many aspects that it's hard to synthesise in one tweet. Nonsense kerning, absurd letter spacing, lack of uniqueness.”
Designer Erik Spiekermann also expressed his distaste for the new logo.
“That is the worst piece of type I've seen in years,” he tweeted. “Was this done by one of those new robots that will replace humans?”