Chinese shoppers are going completely crazy over the latest collection sold by Japanese fashion company Uniqlo.
The summer collection is a cooperation between Uniqlo and the renowned American artist and designer KAWS (Brian Donnelly).
The collection first started selling in Chinese mainland stores in the early morning hours of last Monday, and it soon became a top trending topic on social media.
Photos and videos circulating on Weibo show people fighting to get into Uniqlo stores, pulling clothes off the shop mannequins, and buying piles of clothes from the stores.
Many netizens on Weibo were confused about the big hype surrounding the latest Uniqlo selection, with some wondering who KAWS is, and why people are so eager to wear his designs.
One Weibo user writes: "What I love is not Uniqlo, nor KAWS -- what I love is to rush and clash with all these people!"