Idiom:

Rude awakening ( sudden realization )

Hit the book:
Cage-free
In the wake of
Viable
Enormous
Timeline
Impactful
Boon
Implement
Underscore

On Monday, Taco Bell became the latest fast-food company to announce its plan to use only cage-free eggs. The commitment comes in the wake of similar announcements made by virtually all of its competitors, suggesting that ignoring efforts to ensure animal welfare is increasingly not a viable strategy in the industry.