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The manner in which he rose does not fit the usual template. His lack of formal education has profoundly affected his management style. Those close to him confirm that he does read—novels and newspapers—but he is reportedly ill-at-ease with writing at length. He has never had his own office, desk or desktop computer, preferring to direct his firm while standing with colleagues in a design room of Zara Woman, the flagship line. One former long-term CEO of Inditex, and Mr Ortega’s business partner for 31 years, José María Castellano, says that his ex-boss’s working method is to discuss things intensely with small groups, delegate paperwork, listen hard to others and prefer oral over written communication.
奥尔特加的崛起之路并不符合惯常的范本。他缺乏正规的教育，这一点深刻地影响了他的管理风格。他身边的人证实，他的确会阅读（小说和报纸），但据说他写起较长篇幅的东西时就不那么自如了。他一直都没有自己的办公室、办公桌或台式电脑，他更喜欢和同事们一道，在旗舰系列“Zara女士”的一间设计室里站着管理自己的公司。曾长期担任印地纺CEO的何塞•玛利亚•卡斯特利亚诺（José María Castellano）与奥尔特加是长达31年的商业伙伴。他说，他前老板的工作方式是同小组激烈讨论事务，委托他人进行文书工作，认真聆听他人的意见，并且喜欢口头交流更甚于书面沟通。
template n.模板
lack of 缺少
- lack v.缺少
- He lacks formal education.
profoundly adv.深刻地
- profound adj.深刻的
- profound influence
affect v.影响 (influence)
ill-at-ease adj.不自在的 (not comfortable: nervous or embarrassed)
- He seemed ill at ease when he spoke to me.
intensely adv.强烈地
- intense adj.强烈的
delegate n.代表
oral adj.口头的

This preference for close personal interaction may even have helped him concoct the formula behind Zara’s success. At a time when the fashion industry mostly outsourced production to China and other low-wage countries (as it still does), Mr Ortega decided to keep most manufacturing close to home. Some 55% happens in Spain, Portugal and Morocco—near the firm’s main markets. That in turn allows twice-weekly deliveries of small but up-to-the-minute fashion collections to every store. Inditex’s share price has soared tenfold since its flotation in 2001, outstripping rivals such as Gap and H&M (see chart).
这种对紧密人际互动的偏好甚至可能还帮他调配出了促使Zara成功的配方。当时尚产业的大多数从业者都将生产外包至中国及其他低收入国家之时（现在仍旧是这样），奥尔特加却决定将大部分制造工作都留在离本国较近的地方。这其中有约55%是在西班牙、葡萄牙和摩洛哥，毗邻公司的主要市场。如此一来，每家店铺都可以收到每周两次的供货。虽然量不大，但却是最新的服装系列。自2001年上市以来，印地纺的股价已大涨十倍，超越一众竞争对手，如Gap和H&M（见图表）。

concoct v.创造，捏造
- concoct a recipe
- She concocts a story.
formula n.配方
outsource v.外包
manufacturing n.制造业
up-to-the-minute adj.最新的
soar v.猛增，飞翔
- The price is soaring.
tenfold adv.十倍地
- increase/grow tenfold
flotation n.股票发行
- float v.漂浮
outstrip v.超过 （surpass)
rival n.对手