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Hi my name is Tony and this is Every Frame a Painting.
大家好，我是托尼，这里是电影艺术评价。
Today I'm going to switch things up and talk about problem-solving.
今天我要尝试一个新话题，谈谈如何“解决问题”。
One of the reasons I like filmmaking is that sometimes you have to design a solution to a particular stumbling block.
我喜欢电影制作的原因之一，是有时你必须为某些特定的难题寻找一个解决方案。
For example, how do you show a text message in a film?
例如，如何在电影中展示短信的内容。
It's an interesting conundrum.
这是一个有趣的难题。
Texting is kinda visual, so in theory, this shouldn't be hard.
短信是用来看的，所以从理论上讲，展示一条短信的信息应该不是什么难事。
And yet every time a filmmaker cuts to an insert of a phone you can hear the audience yawning.
然而，每当电影制作人将画面切换到手机界面时，观众都会无聊到打哈欠。
Many films make it so characters don't text or they read the messages out loud like idiots.
许多电影这样做是为了避免角色像白痴一样大声朗读正在输入或收到的信息。
Or worse, they invent some reason for the phones not to work.
或者是避免其它更糟糕的情况，例如编造一些手机无法正常使用的理由。
-97% nationwide coverage and we find ourselves in the three percent.
-97%的全国覆盖率，然后发现我们属于那3%。
But in the last four or five years, something's happened.
但在过去的四五年里，情况发生了一些转变。
Filmmakers have started adopting a new formal convention the onscreen text message.
电影制作人已经开始采用一种新的方式展示信息——在屏幕上展示。
It has exploded in just a few years.
这种形式的使用在短短几年内出现了爆炸性增长。
I first noticed it on the BBC version of Sherlock.
我第一次注意到这一点是在BBC版的《神探夏洛克》中。
But after consulting Twitter, we found earlier examples in soap operas teen movies and in films from South Korea and Japan.
但在推特上询问过后，我们发现此前的肥皂剧、青少年电影以及韩国和日本电影中都用到过这种方法。
Regardless of where you first saw it, this is a great example of how film form is always evolving.
不管你第一次是在哪看到的这种表现形式，都很好地证明了电影形式总是在不断演变。
So why are filmmakers adopting this?
那么，为什么电影制作人要采用这种方式呢？
I think there's 3 simple reasons.
我认为有三个简单的原因。
First off, it saves money.
首先，它能省钱。
If you have a story where texting is important, the director can save a ton of money by not shooting 60 close-ups of phones.
如果电影剧情中短信的内容是很重要的一环，在屏幕上显示信息就不需要拍摄60个手机的特写，这样就能节省一大笔钱。
All you need is AfterEffects & this guy:
你需要的只有AfterEffects软件和这个家伙：
-Andrew Kramer here for Video Copilot.net
-我是安德鲁·克雷默，为您介绍Video Copilot.net。
Second, it's artistically efficient.
其次，它高效且具有艺术性。
Shot-reverse shot is slow because the phone has to be onscreen long enough to read it.
拍摄手机界面时，正反打镜头的速度要放慢，因为要给观众足够的时间阅读手机上的内容。
Sometimes in huge, ridiculous grandma font.
有时还会用大得出奇的老年人字体。
Onscreen texting solves a lot of this.
在屏幕上显示短信内容能够在很大程度上解决这个问题。
It allows us to combine action and reaction in the same frame.
它能让我们在同一帧中同时看到短信的内容和演员对此的反应。
Best of all, it gives us an uninterrupted view of the actor's performance which is always nice.
最重要的是，演员的表演不会被镜头切分，这肯定是件好事。
