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So, if you have for example, if you're building a marketplace, I don't know, for country music,
比如说，比如说你要提供乡村音乐服务
the CLV's of someone in Nashville Tennessee
那么田纳西州纳什维尔市的客户价值数据
is going to be much larger than the CLV's and latent value of someone in Czechoslovakia.
肯定要高于捷克斯洛伐克的客户价值数据
So, or, I just assume that's the case anyway.
我只是随便假设了这样一种情况
So, you'll need to, you want to make sure that when you're buying ads for these different types of cohorts,
因此，在你投入广告的时候，你要精确客户群体的分类
or these types of customer segments, that you know what the differences are.
把他们分成不同的部分，了解不同群体的不同
You don't wanna mix like, everything together.
不要把所有的客户混为一谈
So, the last one on payback time is sustainability.
最后，要注意回报时间和可持续性
I think a lot of businesses get in trouble,
大部分遇到困难的企业
and it turns into a bad business when they start spending beyond their means.
运营不良的企业都是从开支过度开始的
And it has a lot to do with risk tolerance, or how much risk you're willing to take on.
这和你的风险承受能力相关
