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Jane:How have the preparations for the new marketing campaign been going?
Nick:Good so far, but we still need to make some more group decisions before we can proceed any further.
J:What about?
N:Who is our target market, what forms of media to use in the campaign as well as the budget.
J:Well, I already know that management says we are aiming at the18-25 year old age group and they want to definitely use television advertisements.
N:But what about the budget? Television advertisements are the most expensive.
J:Leave that to management to decide.
N:So what should I tell the staff in my department?
J:Have the people in your department prepare some ideas for a television and magazine based media marketing campaign.
N:Ok. We should be able to give you a briefing on what ideas we have come up with in a few days.
