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商务英语(BEC)高级冲刺真题及参考答案一

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PART THREE

  Questions 15– 20

  Read the following article on negotiating techniques and the question on the opposite page .

  For each question 15 – 20 , mark one letter (A, B, C or D ) on your Answer Sheet for the answer you choose.

  The Negotiating Table:

  You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.

  The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.

  It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.

  Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.

  Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.

  De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.

  A put people at ease

  B remain detached

  C be competitive

  D impress rivals

  16 Many people say “no” to a suggestion in the beginning to

  A convince the other party of their point of view

  B show they are not really interested

  C indicate they wish to take the easy option

  D protect their company’s situation

  17 Dr Cohen says that when you are trying to negotiate you should

  A adapt your style to the people you are talking to

  B make the other side feel superior to you

  C dress in a way to make you feel comfortable.

  D try to make the other side like you

  18 According to Dr Cohen, understanding the other person will help you to

  A gain their friendship

  B speed up the negotiations

  C plan your next move.

  D convince them of your point of view

  19 Deals sometimes fail because

  A negotiations have gone on too long

  B the companies operate in different ways

  C one party risks more than the other.

  D the lawyers work too slowly

  20 Dr Cohen mentions children’s negotiation techniques to show that you should

  A be prepared to try every route

  B try not to make people feel guilty

  C be careful not to exhaust yourself

  D control the decision-making process.

PART FOUR

  Questions 21 -30

  Read the article below about the methods some companies are now using for recruitment.

  Choose the correct word to fill each gap from (A, B, C or D) on the opposite page.

  For each question 21-30,mark one letter (A, B, C or D) on your Answer Sheet.

  There is an example at the beginning, (0)

  The Scientific Approach to Recruitment

  When it (0) to selecting candidates through interview, more often than not the decision is made within the first five minutes of a meeting. Yet employers like to (21) themselves that they are being exceptionally thorough in their selection processes. In today’s competitive market place, the (22) of staff in many organizations is fundamental to the company’s success and, as a result , recruiters use all means at their disposal to (23) the best in the field.

  One method in particular that has (24) in popularity is testing , either psychometric testing, which attempts to define psychological characteristics , or ability£aptitude testing (25) an organization with an extra way of establishing a candidate’s suitability for a role. It (26) companies to add value by identifying key elements of a position and then testing candidates to ascertain their ability against those identified elements.

  The employment of psychometric or ability testing as one (27) of the recruitment process may have some merit, but in reality there is no real (28), scientific or otherwise, of the potential future performance of any individual. The answer to this problem is experience in interview techniques and strong definition of the elements of each position to be (29) as the whole recruitment process is based on few real certainties, the instinctive decisions that many employers make, based on a CT and the first five minutes of a meeting, are probably no less valid than any other tool employed in the (30) of recruitment.

  Example :

  A have B decide C do D make

  0 A B C D

  21.A suggest B convince C advise D believe

  22.A worth B credit C quality D distinction

  23.A secure B relies C attain D achieve

  24.A lifted B enlarged C expanded D risen

  25.A provides B offers C contributes D gives

  26.A lets B enables C agrees D admits

  27. A portion B member C share D component

  28. A extent B size C amount D measure

  29.A occupied B met C filled D appointed

  30 A business B topic C point D affair

  Questions 31 -40

PART FIVE

  Questions31-40

  Read the article below about a very expensive new perfume. .

  For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet .

  There is an example at the beginning, (0)

  Sweet smell of excess-for just £ 47.874 a bottle

  The marketing says it is the ultimate symbol of indulgence and truly impeccable taste”. A new scent, named V1, has (0) launched for Christmas-retailing at just £47.874 . The makers are proudly promoting it (31) ,the world’s most expensive perfume” and are confident of selling the limited edition of 173 bottles-(32) it should be exactly 173 bottles is not made clear in the publicity for the product.

  Although carefully priced at just under the £50.000 mark, this perfume is clearly (33) something for anyone who considers £30 too much to pay for a bottle of eau-de-toilette. Those (34) are potential customers will certainly be reassured to learn that a case covered in rubies and diamonds is included free (35) charge. Purchasers are assured of further savings, with unlimited scent refills guaranteed indefinitely- at no extra cost.

  The fragrance is the idea of Arfaq Hussain, a 27-year-old clothes designer who first made a name (36) himself with an air-conditioned jacket he was asked to make by the singer Michael Jackson (37) far, Mr Jackson is the only person to (38) placed an order- he wants two, according to Mr Hussain.

  Mr Hussain is unconcerned at having no previous experience of perfumery . It’s so (39) more than a perfume ---- it’s a piece of jewellery, too. explained Mr Hussain. He attempted to describe the £47.874 sensation . it is delicate , fragrant and quite unique. When you open the lid, it takes you totally away . It’s just (40) being surrounded by thousands of wild flowers and roses.

  PART SIX

  Questions41 - 52

  Read the text below about team-based pay

  In most of the lines 41 - 52 there is one extra word. It is either grammatically incorrect of does not fit in with the sense of the text. Some lines, however,are correct .

  If a line is correct, write CORRECT on your Answer Sheet.

  If there is an extra word in the line ,write the extra word in CAPITAL LETTERS on your Answer Sheet .

  The exercise begins with two examples, (0) and (00) .

  Team-Based Pay

  0 Team-based pay schemes that have been catching the eye of modern employers.

  00 Supporters say that they encourage group endeavour and improve 41 organizational performance. But salespeople, typically the most self-motivated.

  42 of workers, they have traditionally been rewarded according to individual

  43 performance. So are team-based schemes suitable ? The key issue is

  44 whether team-based pay is more being in line with the organization’s objectives

  45 than pay which based on individual achievement. Introducing a team pay

  46 scheme can be complex. The biggest problem is for defining the team in the first

  47 place. Another is that team pay schemes won’t work if the actions Of one

  48 individual make no impact on those of another. You should need a true team.

  49 like a football team. Where all the members are interdependent. When sales staff

  50 can be less receptive to team pay schemes because personal motivation can

  51 be an important boost to performance What they need is their encouragement

  52 to perceive that the wider term of the company overall : production, administration and dispatch all affect each other.



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