评论
打印
The strength of US brands is underlined by the North American Top 10, which shares eight brands with the top 10 in the global rankings. Only the two leading brands in Asia and Europe, China Mobile and Nokia respectively, make it into the global top 10.
The two extra brands in the North American ranking are Wal-Mart, which fell out of the global top 10 but is still 13th overall, and Bank of America, which slipped one place in the Top 100, to 14th, but had the consolation of seeing its main rival Citi fall seven places, to 15th.
China Mobile and the three Chinese banks in the Asian Top 10 – ICBC, China Construction Bank and Bank of China – all achieved big rises in their brand value, whereas the gains at the other Asian companies were much more modest, and Samsung even suffered a 7 per cent fall. The disparity emphasises the stronger dynamics of mainland China as compared with Japan, South Korea and Hong Kong.
In Europe, Vodafone‘s 75 per cent rise in brand value, to $37bn, takes it to second place in the regional ranking and up 11 places to 11th in the global 100. Porsche‘s 62 per cent surge in brand value takes it to sixth spot in the regional top 10, and 12 places up the global top 100 to 28th.
Tesco, up seven places to 25th in the top 100, is the fifth most powerful European brand with a value of $23.2bn, and second strongest UK brand. Two other retailers, Marks & Spencer and Asda, come fourth and ninth respectively in the UK ranking.
美国品牌的强势在北美十大品牌排行榜中得以突显。上榜品牌中有八个进入了全球排名前十名。亚洲和欧洲各自只有一个领先品牌进入前十，分别是中国移动(China Mobile)和诺基亚(Nokia)。
北美10强的另外两个是沃尔玛(Wal-mart)和美国银行(Bank of America)。沃尔玛跌出全球前十，但仍位列13。美国银行在全球百强榜上下滑一位，至第14位，但值得安慰的是，其竞争对手花旗(Citi)下滑7位，名列第15。
中国移动和亚洲十强排行榜中的3家中国银行品牌价值都得到大幅增长。这3家中国银行是：中国工商银行(ICBC)，中国建设银行(China Construction Bank)和中国银行(Bank of China)。不过，亚洲地区其它公司的进步就不那么显著了，三星(Samsung)品牌价值甚至下降了7%。这种差异突显出，与日本、韩国及香港相比，中国内地发展势头更为强劲。
在欧洲，沃达丰(Vodafone)品牌价值增长75%，达370亿美元，跃居地区排名第二，在全球百强排名中也上升了11位，至第11位。保时捷(Porsche)品牌价值增长63%，排名欧洲第六，在全球百强排名中上升12位，居第18位。
特易购(Tesco)品牌价值达232亿美元，在全球百强中上升7位，居第二十五位，同时为欧洲第五、英国第二大品牌。另两家零售商——玛莎百货(Marks & Spencer)和阿斯达(Asda)——在英国排名分列第四和第九位
