Culture
Collectivist cultures (typically East Asian) conform more because nonconformity is more strongly associated with deviance (Kim & Markus, 1999). Western cultures have more individualist attitudes so people from those cultures are less likely in general to conform.
Studies have shown average conformity rates in collectivist cultures of between 25% and 58% whereas average conformity in individualist cultures is between 14% and 39% (Smith & Bond, 1993).
文化因素
集体主义文化（尤其是东亚）更容易从众，因为特立独行和行为怪异更紧密地联系起来。西方文化有更多的个人主义，所以在那种文化中的人通常更少随大流。
研究显示，集体主义文化的从众比率在25%和58%之间，而个人主义文化的比率在14%和39%之间。