The items the store really wants you to buy are at eye level. In the cereal aisle, for instance, bulk cereal is placed at the bottom. Healthy cereal is placed at the top. Expensive brand name cereal goes right at eye level. Favored items are also placed at the end of aisles.

商店希望你能买眼平视的商品。例如，在一个谷物类过道，他们会将大块谷物放在底层，健康类谷物放在顶层，而较昂贵的谷物放在眼平视的位置，优惠的商品放在过道的末尾。