7. Never leave out the negatives. 别报喜不报忧

We all like sharing good news. Good news is interesting; bad news is critical. I like to know a shipment went out on time, but I need to know a shipment will be late so I can contact the customer and put other plans in place. (And speaking of customers, always share potential negatives as soon as possible — the fewer surprises the better.) Positives are easy to deal with; negatives can make or break a business if the right people are not aware.