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NPR边听边练:"口碑"营销策略

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【NPR边听边练】致力于提供新鲜有趣、饶有意味的时讯资料,致力于通过精听的方式促进听力提高,致力于不断开阔眼界和深入了解美国观点。

精听建议
先完整地把一条新闻听一到三遍,争取掌握大意。然后,一句一句精听,力争每句话都听明白。遇到实在不懂的地方,再听写。

下面的文本材料中空缺部分里面要填的词都很简单,不过是一些值得注意的连读或者典型的美式发音哦,有些语速比较快。试试看,你能不能全部写对?

(参考文本,欢迎指出错误^^)

Over the past two years, Louise ___1___ 15 or 20 marketing efforts, instant desserts, books, batteries, electronic games, and her favorite- perfume. “You ___2___, you leave the house, you kind of ___3___ someone and hope that they smell you and like what they smell. What’s really fun about being ___4___ perfume campaign is that you___5___ feel like new and fresh, and there's someone said ‘oh, my gosh, I just love what you are wearing. It smells so nice. Then the whole conversation just starts really nice and easily. It just happens.” “Well, I just think it's acctually a very interesting thing for her to say.” Professor Patty Williams who teaches marketing at the Worton School says Louise seems to understand that buzz is most effective when it appears to be spontaneous and organic.

■填空答案■
重点单词   查看全部解释    
understand [.ʌndə'stænd]

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vt. 理解,懂,听说,获悉,将 ... 理解为,认为<

 
perfume ['pə:fju:m,pə'fju:m]

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n. 香水,香气
vt. 使香气弥漫

联想记忆
effective [i'fektiv]

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adj. 有效的,有影响的

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intimate ['intimeit,'intimit]

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adj. 亲密的,私人的,秘密的
n. 密友<

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conversation [.kɔnvə'seiʃən]

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n. 会话,谈话

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function ['fʌŋkʃən]

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n. 功能,函数,职务,重大聚会
vi. 运行

 
spontaneous [spɔn'teiniəs]

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adj. 自发的,自然产生的

联想记忆
campaign [kæm'pein]

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n. 运动,活动,战役,竞选运动
v. 从事运

联想记忆
organic [ɔ:'gænik]

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adj. 器官的,有机的,根本的,接近自然的

 

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