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凤翔木版画吸收了其他省木版画的优良传统，又吸取了汉唐壁画、石刻及古代绣像插图、秦腔的身段造型，结合民俗需要和人们的审美趣味，再经过历代艺人不断加工创造，逐渐形成凤翔木版画独特艺术风格和浓郁的地方特色。它赢得广大农民的喜爱，成为春节必备的年货，是百姓不可缺少的精神食粮。
China's Only Artist of Fengxiang Woodblock Printmaking
Welcome to Heartbeat, the show that gets to the centre of China's ever-changing lifestyle, yet still manages to discover the country's rich cultural heritage. I'm your host Jules Page.
On today's program we'll focus on traditional aspects of Chinese culture as well look towards China's future.
We'll meet Tai Liping, who is working hard to revive the traditional craft of woodblock printmaking of Chinese New Year posters.
We'll then speak with an inspirational young woman, 17 year old Li Chuheng, a high school student from Beijing, who recently participated in the Children's Climate Forum, in Copenhagen.
And as China moves from 'Made in China' to 'created in China' we'll provide a glimpse into a 'box shop', a new trend in Chinese design and retail.
In China, there are various Chinese New Year posters, dotted around during the Chinese New Year's celebration. Fengxiang (凤翔) woodblock printmaking new year posters are among the most distinguished ones. Prosperous in the past, Fengxiang New Year posters were ever at risk of vanishing. It is Tai Liping (邰立平) who manages to revive this traditional folk handicraft through his painstaking efforts.
Today Yingying brings us the story of Tai Liping, China's only artist of Fengxiang practiced in woodblock printmaking of new year's posters.
