Influence 影响力
精彩点评
A Superb Text About Influence（M. A Netzley）
As I sit here and write,
I wonder why I did not draft this review long before now.
I read Cialdini's book about five years ago
and have been hooked ever since.
It is simply a superb book about influence.
Cialdini believes that influence is a science.
This idea attracted me.
As a rhetorician,
I have always thought of persuasion as more of an art.
Cialdini, however,
makes a first-rate case for the science point of view.
But maybe most importantly,
he makes his case in a well-written, intelligent,
and entertaining manner.
Not only is this an important book to read,
it is a fun book to read too.
讲解
逐句对照
As I sit here and write,
I wonder why I did not draft this review long before now.
I read Cialdini's book about five years ago
and have been hooked ever since.
It is simply a superb book about influence.
Cialdini believes that influence is a science.
This idea attracted me.
As a rhetorician,
I have always thought of persuasion as more of an art.
Cialdini, however,
makes a first-rate case for the science point of view.
But maybe most importantly,
he makes his case in a well-written, intelligent,
and entertaining manner.
Not only is this an important book to read,
it is a fun book to read too.
多学一点
hook 钩子
hooked 钩住了，被迷住了
A novel that hooked me on the very first page.
hitch 钩子
get hitched 结婚
He got hitched last month.
ever since
She left school three year ago
and have work as a nurse ever since.
not only 不但
not only…but also
not only
Not only did they give us money, but also helped us a lot.
music
He introduces you to six principles of ethical persuasion:
reciprocity, scarcity, liking, authority, social proof,
and commitment / consistency.
A chapter is devoted to each
and you quickly see why Cialdini looks at influence
as a science.
Each principle is backed
by social scientific testing and retesting.
Each chapter is also filled with interesting examples
that help you see how each principle can be applied.
By the end of the book, I had little doubt
that these are six important dimensions of human interaction.
讲解
逐句对照
He introduces you to six principles of ethical persuasion:
reciprocity, scarcity, liking, authority, social proof,
and commitment / consistency.
A chapter is devoted to each
and you quickly see why Cialdini looks at influence
as a science.
Each principle is backed
by social scientific testing and retesting.
Each chapter is also filled with interesting examples
that help you see how each principle can be applied.
By the end of the book, I had little doubt
that these are six important dimensions of human interaction.
多学一点
be devoted to
devote 献身，专心于
to
be devoted to / devote oneself to
Nurses devote themselves to the care of the sick.
Nurses are devoted to the care of the sick.
be dedicated to
He is dedicated to his studies.
music
I highly recommend this book to all professionals.
It does not matter if you are a manager,
sales person, pastor, or non-profit volunteer.
The ideas in this book, once applied,
will make it easier for you to accomplish your goals.
In a video featuring the author,
Professor Cialdini even goes so far as to promise
that these principles can help you
influence the most resistant of all audiences--your children.
With a claim like that, who wouldn't be intrigued?
My advice is to read this sooner rather than later.
You will be quite glad you did.
讲解
逐句对照
I highly recommend this book to all professionals.
It does not matter if you are a manager,
sales person, pastor, or non-profit volunteer.
The ideas in this book, once applied,
will make it easier for you to accomplish your goals.
In a video featuring the author,
Professor Cialdini even goes so far as to promise
that these principles can help you
influence the most resistant of all audiences--your children.
With a claim like that, who wouldn't be intrigued?
My advice is to read this sooner rather than later.
You will be quite glad you did.
多学一点
non-
not
非，不
non-automatic 非自动的
non-White 非白种的
non-swimmer 不会游泳的人
NFO = non-profit organization 非营利性组织
NGO = Non-governmental Organization 非政府组织
rather than 而不是
He is a teacher rather than a writer.
You, rather than she, are my guest.
原音重现
A Superb Text About Influence（M. A Netzley）
As I sit here and write,
I wonder why I did not draft this review long before now.
I read Cialdini's book about five years ago
and have been hooked ever since.
It is simply a superb book about influence.
Cialdini believes that influence is a science.
This idea attracted me.
As a rhetorician,
I have always thought of persuasion as more of an art.
Cialdini, however,
makes a first-rate case for the science point of view.
But maybe most importantly,
he makes his case in a well-written, intelligent,
and entertaining manner.
Not only is this an important book to read,
it is a fun book to read too.
He introduces you to six principles of ethical persuasion:
reciprocity, scarcity, liking, authority, social proof,
and commitment / consistency.
A chapter is devoted to each
and you quickly see why Cialdini looks at influence
as a science.
Each principle is backed
by social scientific testing and retesting.
Each chapter is also filled with interesting examples
that help you see how each principle can be applied.
By the end of the book, I had little doubt
that these are six important dimensions of human interaction.
I highly recommend this book to all professionals.
It does not matter if you are a manager,
sales person, pastor, or non-profit volunteer.
The ideas in this book, once applied,
will make it easier for you to accomplish your goals.
In a video featuring the author,
Professor Cialdini even goes so far as to promise
that these principles can help you
influence the most resistant of all audiences--your children.
With a claim like that, who wouldn't be intrigued?
My advice is to read this sooner rather than later.
You will be quite glad you did.
中国人民大学出版社
出版日期：2006-5
页数：353
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