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《纯正英语一分钟》第172课:Marketing

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Marketing is a funny thing. Sometimes I like it, other times I hate it. There is definitely an art to marketing. Some of the advertising campaigns you see are the work of a genius. Someone has thought of a great idea, slogan and advertising campaign to sell us or tell us something. I like it when I can see the creativity. There are other kinds of marketing that make me angry. Ads and campaigns that are directed at children make my blood boil – especially the McDonalds ads that do not mention food, but show lots of free, cheap toys. I also hate viral marketing – that’s when you receive spam mail trying to sell you something. I also get annoyed with marketing campaigns that have slogans that are just untrue, like smoking is cool.
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viral ['vairəl]

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adj. 滤过性毒菌的,滤过性毒菌引起的

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slogan ['sləugən]

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n. 标语,口号

 
creativity [.kri:ei'tiviti]

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n. 创造力,创造

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genius ['dʒi:njəs]

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n. 天才,天赋

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annoyed

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adj. 恼怒的;烦闷的 v. 使烦恼;打扰(annoy

 
campaign [kæm'pein]

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n. 运动,活动,战役,竞选运动
v. 从事运

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