Do you have a million dollar idea? With me now, as a woman you know as a singer too about turning ideas into multi-million dollar businesses.
This was Lauren Granner's first idea, a clear plastic jewelry organizer that holds a hundred pairs of earings, keeps them form tangling.
Now as a host on QBC, Lauren is selling hundreds of her new creations and has become a five hundred million dollar brand.
Lauren's also a judge on ABC's shark tank where she coaches America's aspiring entrepreneurs.
Iauren've been in a shopping world, shopping channel world for 15 years.
You talk like it's nothing. Most people fail. They go on.
Not me, I don't fail.
Yeah, you will fail.
And she's honest.That's where we love. Lauren welcome to the program.
Great to be here.
What's the bridge between a really good idea and a profitable business?There has to be something between those two.
Well,I was gonna say there're lots of bridges in detours along the way. We really have to start out with a great idea.
And then you have to know all the things to do to get there.
Market research is really a good idea.Can I make it? Is it going to be good cost? Can I get it out there? Selling it?
There are so many bridges you have to cross, but I do feel that if you are strong and tenacious and you really do your homework and put it out there, you can get there.
The idea in your gut instinct is the first thing and those are all those work to be done after that.And you've been called a super star inventor, what keeps your idea flowing?
Well,I think you born that way, I think I have an natural mind for creating product and ideas but then I also think I'm very driven I really want to succeed,I want to make products makes people's lives better.And that keeps me going.
So the advice I guess for people what I call the DIY economy, do it yourself job market. Do it if there's ever been a time to start a business and take the idea that even kicking around for a long time and try to make it work. It's now, right?
It is now, I also think it's any time. Because a good idea is a good idea.So whether it's a down economy or an up economy or somewhere between,if you have a great idea and you're going to be passionate and put the hard work in you will get there.