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So, I'll just go into this, the art of pivoting.
接下来，我们讲一下螺旋式增长
So a lot of people ask me, Homejoy went through,
很多人问过我 Homehoy经历了哪些周折
Homejoy in its current concept is literally the thirteenth idea we fully built out
目前的Homehoy是我们经历了13次改进后的产物
and try and execute on and try to get customers for.
我们不断尝试，执行，获取客户
And so, a lot of the questions I get is how did you even, like, get to that thirteenth idea?
很多人对此有疑问，怎么坚持到第13次的？
And how'd you decide when to move on.
面对困难，你是如何决定要继续走下去的呢？
And so the best guidance I can give on that is, to kind of look at these three criteria, which is,
在此我给大家的建议是，考虑一下这三个方面
once you realize you can't grow, or once you realize,
一旦意识到不再增长，一旦意识到
you are despite building out all these great features and talking to all these users.
不管如何优化产品以及如何和用户交流
None of them stick, or you don't have any good high retaining users,
留不住用户，没有高的留存率
or the economics of the business just doesn't make sense,
该行业经济形势也可能不好
then once you make that realization, you just need to move on.
一旦有了这些问题，得另辟蹊径了
And I think the trickiest one is probably the growth one,
我觉得最骗人的故事就是
because there's so many stories out there where the founder stuck with the idea, and then,
有个人有了一个好点子，然后埋头苦干
after three years, all of a sudden it started growing.
坚持了三年以后，业绩突然就开始增长了
So, the trick here is basically, what you really should do is, you should have a growth plan when you start out,
这是骗人的。正确的作法是，提前制作一个计划表
which is you should ideally just have, what is an optimistic but realistic way to grow this business?
理想情况是--最乐观且最现实的增长方式是什么样子的？
And so, it might look something like this.
可能走势是这样的
And this is T and this is number of users.
这里代表用户数量
