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晨读668期|美色诱惑、美食勾引,哈尔滨爆火后,各地文旅局卷出新高度

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Culture authorities scramble for tourists following Harbin phenomenon


The tourism phenomenon triggered by Harbin, the ice city in Northeast China's Heilongjiang Province, shows no sign of abating and most recently its popularity has led to a fierce competition among tourism authorities in several Chinese cities, as they strive to leverage the internet's potential to convert online engagement into real tourist footfall.


Starting from January 9, the official Douyin account of the Department of Culture and Tourism of Henan Province has seen an increase in the number of videos being posted, with 20 to 30 clips being released per day and a total of 112 in four days, enthusiastically showcasing its cultural and tourism resources. By posting videos such as "Shaolin Kung Fu" and "mutton stewed noodles" to show off its local cuisine, the account gained nearly one million followers within just a few days.


In January, North China's Shanxi and Central China's Henan provinces announced their partnership in tourism, achieving mutual exemption of admission tickets for 114 A-level scenic spots in six cities.


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重点单词   查看全部解释    
potential [pə'tenʃəl]

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adj. 可能的,潜在的
n. 潜力,潜能

 
engagement [in'geidʒmənt]

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n. 婚约,订婚,约会,约定,交战,雇用,(机器零件等)

 
popularity [.pɔpju'læriti]

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n. 普及,流行,名望,受欢迎

联想记忆
convert ['kɔnvə:t,kən'və:t]

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v. 变换,(使)转变,使 ... 改变信仰,倒置,兑换

联想记忆
strive [straiv]

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vi. 奋斗,努力,力求

 
enthusiastically [in.θju:zi'æstikəli]

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adv. 热情地,热心地

 
leverage ['li:vəridʒ]

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n. 杠杆(作用,力量),举债经营 v. (使)举债经营

联想记忆
competition [kɔmpi'tiʃən]

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n. 比赛,竞争,竞赛

 
announced [ə'naunst]

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宣布的

 
phenomenon [fi'nɔminən]

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n. 现象,迹象,(稀有)事件

联想记忆

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