Lesson 10 Dialogue Articulate a Strategy
Jasmine: You know, these days we just seem to go around in circles with our strategies.
Bryn: I think we need a new template that combines a data-driven strategy with a unique vision.
Jasmine: First, we should start with a strong kick-off meeting to get new ideas and outline the basics. Then we shouldn't be afraid to hone and modify the strategy along the way.
Bryn: Sure, up-to-date feedback and responses are crucial.
We never want to be out-of-touch with the market, but we also want to be ahead of the curve.
Jasmine: Well, ideally, we want to create the curve, but that would take some ambitious moves. So, before we get too deeply involved in any project, we should run a few pilot programs.
Bryn: Great idea. Then we could simulate those markets to forecast and make some predictions.
Jasmine: Exactly, once we know what we are handling, then we can validate some decisions.
Bryn: Great, sounds like we need the perfect combination of aspirational thinking set against core concrete goals.
Jasmine: Yep, you might call it: Hope & Realism.
Bryn: Hmm. . . that could be our internal tag for this next campaign! Good word choice!