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②. listening
Eilish explains how Skoda changed public attitudes to the brand when it was re-launched in the UK in 1995. before you listen, suggest how the company achieved this. Then listen and check your answers.
艾丽茜谈斯柯达公司1995年重新开张时是怎样改变公众态度的。听之前，先试着说说公司是怎样达成这一目标的，然后再听，并核对正确答案。
参考答案
要点解释
1． But that was because of people’s misconceptions about the quality of central European engineering. 但那是因为人们对中欧
制造工艺的质量有误解。
2． So how did you go about communicating this reality to the public?那么你是怎样着手把实际情况告诉公众的。
3． When we re-entered the UK with the new model, the Felicia, in 1995, we put a huge emphasis on advertising, everything from national advertising to point-of-sale material in the showrooms. 1995年，当我们以弗雷西亚车型重新打入英国市场时候，我们高度重视广告宣传，包括国内广告到各展示厅销售点的广告材料。
4． So, our job was to communicate the quality of Skoda to the motoring press. 所以，我们的责任是向汽车报界宣传斯柯达的产品质量。
5． You certainly won over the press. 你们当然赢得了报界。
6． Skoda recently came top of a major consumer magazine’s annual survey of car owners. It’s the biggest customer satisfaction survey of this kind in the UK-based on over 40 000 car owners. 在最近的一家消费者杂志举办的对汽车拥有者的调查中，斯柯达获得了第一的名次。这是在英国举行的对40 000名汽车拥有者进行的同类调查中规模最大的顾客满意度调查。
7． The results of the survey made the evening news on the National TV.调查结果上了国内电视台的晚间新闻。这里的make 一词的意思为“因有某种特点或者品质而成为”，“可转变为”，“适宜作……”。比如，he will make a fine teacher. 他将来可以成为一个好教师。又比如：this magazine makes pleasant reading. 这份杂志是富有乐趣的读物。
8． And that is the real enjoyment for me， seeing my ideas having a clear effect on the forward direction of the brand. 真正使我感到快乐的，是看到自己的观点对品牌的发展起着明显的作用。
9． It is down to me to sort out any problems, so when things go well, I really feel I’m making an important contribution to the success of the company.安排由我负责处理各种问题，所以如果一切顺利，我就感到自己的对公司的成功作出了很重要的贡献。这里的down 作形容词，意思是“已安排，排定” The meeting is down for next week, 会议定于下星期举行。My parents seem to have me down for college in London.我的父母似乎已经安排我去英国上大学。
