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2010年12月大学英语四级考试阅读提高训练(16)

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The is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to a product without first investigating the market.

In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting(报价), what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counselor's offices of our embassies stationed abroad can help us in making s. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.
Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making s.

6. In making, one should ______.
A. get enough information concerned
B. advertise his products
C. produce high quality goods
D. none of the above

7. The word "indispensable" in the first line means ______.
A. impossible
B. essential
C. advisable
D. available

8. Which of the following statements is not true?
A. The relationship between and sales promotion is just as that of the lips and teeth.
B. It is impossible to a product without .
C. There are various ways of making .
D. Production goes before .

9. Making is very important because ______.
A. in market, goods on sale are numerous
B. every producer is facing keen competition
C. it can greatly promote sales
D. all of the above

10. All the following are channels to get market information except ______.
A. to have commercial counsellor's office of our embassies stationed abroad
B. to promote the quality of our own products
C. to send trade groups abroad every now and then
D. to have face-to-face talks with foreign businessmen

Key:ABCDB

重点单词   查看全部解释    
produce [prə'dju:s]

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n. 产品,农作物
vt. 生产,提出,引起,

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indispensable [.indis'pensəbl]

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adj. 不可缺少的

 
competition [kɔmpi'tiʃən]

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n. 比赛,竞争,竞赛

 
impossible [im'pɔsəbl]

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adj. 不可能的,做不到的
adj.

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commercial [kə'mə:ʃəl]

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adj. 商业的
n. 商业广告

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related [ri'leitid]

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adj. 相关的,有亲属关系的

 
available [ə'veiləbl]

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adj. 可用的,可得到的,有用的,有效的

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advertise ['ædvətaiz]

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v. 登广告,为 ... 做广告,宣传

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import [im'pɔ:t]

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n. 进口,进口商品,意义
v. 进口,输入

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promote [prə'məut]

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vt. 促进,提升,升迁; 发起; 促销

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