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第二节：Bryan, Olgn, Scott, Anna 和David正在进行一项“企业家成功秘诀调查”。他们将采访几位企业家。第61~65题是他们拟定的采访话题。阅读下面刊登在Entrepreneur(《企业家》)杂志上6位企业家的成功感言（A、B、C、D、E和F），为每位采访者选定最佳采访对象，并在答题纸上将该选项标号涂黑。选项中有一项是多余选项。
61. Bryan: What comes first, the customer or the profit?
62. Olga: How important is an entrepreneur’s ambition to his / her company’s growth?
63. Scott: How does an entrepreneur make use of his / her advantages?
64. Anna: Why do successful entrepreneurs seem to enjoy their work?
65. David: What attitude should an entrepreneur have toward his / her social responsibilities?
A
Sheri Poe
Ryka Inc.
Since I started this company in my kitchen seven years ago. I always dreamt of what it would be some day. Focusing on that goal helps me get through tough times. To get the kind of success that you want, you need to dream big. That’s the starting point. Every success story begins with big dreams. You need to have big dreams for yourself, like being somebody rich, famous or fulfilled. You need to have a clear goal of what you want to achieve.
Also, I think it’s really important that the people you’re working with are as committed to the same goal as you are, so you can support each other and keep each other energetic.
B
Anita Roddick
The Body Shop Inc.
In America, we have a shop in Harlem where 50 percent of the profits go into the community development, and the other 50 percent go toward the funding of a similar shop elsewhere in the United States. The pride that shop brings to the staff and local people inspired me.
What The Body Shop does successfully is use our facilities in the street and shopping centers to talk about real human issues like AIDS, recycling, human rights, and community service or to encourage people to speak out against anything they consider to be unjust. Knowing our products are symbols of social change is really encouraging.
C
Ben Cohen
Ben &Jerry’s Homemade Inc.
I’m energized by the people I work with. I’m very relationship-driven, which I think is different from most entrepreneurs. I’m inspired by doing things that are not normal and that most people think don’t fit into the business world or don’t make any sense.
In business, you are judged by the company you keep—from your management team, board of directors, and strategic partners. Maybe the lady you met in a trade association meeting can help you secure funding, or the gentleman at a conference can provide you with management advice.
D
Richard Melman
Lettuce Entertain You Enterprises
A number of years ago, I was interviewed by someone who was writing a book on enterprises. He asked me, “What’s the opposite of work?” I answered. “Lazy”. He started laughing and said, “Believe it or not, a lot of entrepreneurs say the same thing.”
The average person thinks the opposite of work is play, but to an entrepreneur. Work is play. I think it all adds up to having fun. It’s fun to create: it’s fun to entertain, and it’s fun to make people happy with our service. When it stops being fun. I’ll stop doing it.(www.nmet168.com)
E
Frank Toskan
Make-Up Art Cosmeties (M.A.C)
One of the nicest things anyone ever said to me was, “I hate makeup, but I love M.A.C.” That’s what moves me on. Even people who don’t wear makeup can appreciate our company, what it stands for, its values, and the way we do business.
We work from an inverted pyramid, where the customers are always at the top. Our customers inspire me and keep me going. They and our staff, not money, make me enthusiastic. If I had stayed in this business just for the money, I would have closed down years ago.
F
Kenneth Cole
Kenneth Cole Productions Inc.
You can’t be everything to everybody. Each of us has our own strengths and weaknesses. To be effective, you need to identify your strengths and concentrate on them, you’ll become more successful if you are able to channel your efforts to areas that you do best. In business, for example, if you know you are good at marketing, then give it full play. Seek help or assistance in areas that you may be poor at, such as accounting or bookkeeping. To turn your weakness into strength, consider taking hands-on learning or training.
